Businesses need a website to reach market audiences and to promote products and services fast and easy.
Traditional marketing (that includes, print ads, billboards, flyers or pamphlets, TV, newspaper, radio, etc.) has proven success by companies over the years. Having an online presence enables businesses to establish credibility, gaining trust among potential and loyal customers. Especially with back up testimonials and facts.
In creating a website, it is not just a norm that you are following, you are opening a great vast of opportunities to reach a wider audience in different market groups, boost up sales. Most of all, to gain trust and credibility for both loyal and potential customers.
Also, having a website makes your business operations waste-free, saving you time from answering phone calls or emails for queries. It also pitches out from traditional mediums (i.e. newspapers, radio, television, etc.) and the personnel who’ll do these additional tasks.
One valuable secret is making your website engaging with great design and navigational structure. That means a good website should add value and credibility to the products and services that your business offer.
Why should you have a website for your business?
Websites are available and accessible for 24 hours, 7 days a week, and all year round.
While your physical store is closed, your virtual store gives online visitors the information for new and upcoming products and services. Plus, it also caters queries which would otherwise only be accessible during your company’s business hours.
Thus, it’ll all save you time, effort and money.
In order to create a successful website that can boost up sales and reach your market trajectory, you need to make it engaging.
Just like employing people in your store, you need a personnel that has the guts and the mind to cater and talk to different types of customers with an over-all pleasing personality.
That’s the same in making a website, you need to make it easy to navigate with great features and high-end design.
What can a good website design do to your business?
Your website’s design is an important factor to leverage your online marketing presence.
Numerous study suggest that 66% of people would prefer to see something beautifully designed compare to something plain and simple.
As a result, to create a better website, you must first need to gain understanding about the importance web design:
As audiences visit your website, the very first thing they see is the aesthetic design and can already judge your business within seconds. Therefore if your website look dull and unappealing, it can create a negative impact in your business. Leaving you empty handed with missed out leads for a competitor’s page.
If you want audiences to get familiar with your company, a great layout is a valuable factor in generating new leads. You need a high-edge design to build a much effective branding against your competitors. Also, by having some uniformly stylish and fabulous fonts, styles, and layouts with particular colours associated with your brand across the website.
SEO (SEARCH ENGINE OPTIMIZATION) STRATEGY.
Aside from how content is published on your website, certain web design elements can directly affect how search engine spiders crawl and index your website. To achieve subsequent search engine visibility your code needs to be SEO-friendly. That’s why some companies are investing with a web design agency that knows this area effectively.
Having a poorly designed website with outdated information makes untrusted with your audience. In contrast, as online visitors navigate through your website, they tend to trust a more professionally designed website. From there, they check it out even further because they are much comfortable with what they see.
Customer experience is one vital aspect about web design. People will judge you by how your website is designed. If you don’t put any effort with your design, you’ll gain nothing. It is like your employed customer service representative emanating a bright and inviting interaction with customers – a face of your brand and the service you offer.
Don’t say that you are just the only one having the website, well most of the businesses already have it. In addition, they are now utilizing web design. As a result, you need a well-maintained, well-monitored, and well-designed website to keep yourself ahead.
Studies suggest that humans’ attention span could only last for a mere 8 seconds, that’s fast and enough to make or break your opportunity to interest and engage your audience.
That’s the importance of having a good web design – making your prospective audience engage and actually search for your products and services.
P/S: In fact, starting your business with a free website right now can be beneficial. By taking advantage of numerous government packages, one of which is described here.